Rarearth was founded in Australia by someone who knows this market from the inside — not as a jeweller, but as an investor who spent years navigating it without the tools it deserved.
Five years ago, our founder began investing in Argyle pink diamonds — one of the most compelling tangible assets available to Australian investors following the closure of the Argyle mine. What followed was an education not just in the stones themselves, but in the significant inefficiencies of the market surrounding them.
Prices for stones of near-identical specification varied considerably from store to store. There was no centralised reference point, no transparent comparison, and no reliable way for a private individual to determine fair market value without physically walking between jewellers and cross-referencing specifications by hand. That is exactly what our founder did — and through careful research, was able to identify undervalued stones and build a considered portfolio over time.
Then came the next challenge: selling.
When the time came to liquidate part of that portfolio, the options were limited. Jewellery stores levy commissions of 10% or more on the sale of items outside their own inventory. Auction houses charge their own fees. And in both cases, the reach is local — a handful of potential buyers, in a single city, seeing a single listing.
Rarearth was built to solve exactly this. A platform designed by an investor, for investors — and for everyone else who has ever owned something rare and found the market wasn’t built to serve them.
Rarearth is a peer-to-peer marketplace dedicated to the buying and selling of certified natural stones — beginning with the Argyle pink diamond collection, and expanding across diamonds, gemstones, and pearls.
We are not a jewellery store. We do not hold inventory, set prices, or take a position on what something is worth. What we provide is connectivity — a single, transparent platform where buyers and sellers can find each other, compare the market, and transact with confidence.
For the first time in Australia, private individuals, investors, traders, and independent jewellers can access the same market simultaneously — without excessive fees, without geographic limitation, and without having to rely on a single store’s valuation of what their asset is worth.
1. Market Connectivity
Rarearth exists to be a central node for the rare stone market — connecting buyers and sellers who would otherwise never find each other, and bringing transparency to a historically fragmented space.
2. Individual Empowerment
Every person who owns a certified natural stone deserves access to a genuine market for it. Rarearth gives individuals the ability to list, sell, and realise the value of their investment — without going through an intermediary who takes a significant cut.
3. Competitive & Fair Pricing
No single store, dealer, or platform should control what a stone is worth. By aggregating supply and demand in one place, Rarearth allows the market to determine fair value — giving both buyers and sellers a clearer picture than either could access alone.
4. Security in Every Transaction
All items listed on Rarearth must carry certification from a recognised grading authority. Documentation is verified prior to every completed transaction, and delivery is handled through specialist insured couriers. Trust is not assumed — it is built into the process.
5. Satisfaction in Ownership
Whether you are acquiring your first stone or liquidating a portfolio built over years, the experience should reflect the significance of what you are buying or selling. Rarearth is designed to meet that standard at every step.
We built the platform we wished existed. We hope it serves you well.
— The Rarearth Team
